"You Are Who You Hire" – Building a Culture That Attracts & Retains Great People

If your team doesn’t reflect the vision you’ve worked so hard to build, it’s time for a culture reset. Your business is only as strong as the standards, mission, and people you commit to. This video breaks down how to align your team, create clear expectations, and attract the kind of employees who push your company forward.

What You’ll Learn:

• The Hard Truth: Why your hires define your culture—and how to make sure you’re proud of who’s on your team.
• Core Values in Action: Stop treating them like wall art—learn how to embed them into hiring, training, and everyday work.
• Daily Metrics for Success: Move beyond monthly KPIs to standards your team can track daily.
• Mission Clarity: How to create a mission that inspires loyalty and alignment.
• Close the Gap: What to do when the performance gap between your best and weakest employees hurts your culture.

Why It Matters:

• Attract the Right People: Your website, social media, and hiring process should reflect who you are—and who you want to attract.
• Keep the Wheels On: A unified team helps you scale without your business “bus” falling apart.
• Make Weaknesses Irrelevant: Build a complementary team where strengths shine, and weaknesses don’t hold you back.

What’s Inside the Guide:

💡 The Culture Code Activation Guide™ This guide gives you a step-by-step plan to identify and strengthen the 5 key pillars of a winning team culture:

1. Core Values
2. Mission
3. Performance Standards
4. Core Competencies
5. People

Stop settling for sea players. Start building a team that amplifies your vision.