Your Vibe Attracts Your Tribe: Unlock the Power of Employer Branding

Struggling to find and keep the right people? It’s not your industry—it’s your culture. A weak employer brand could be costing you top talent and skyrocketing your recruiting efforts. But when you align your company’s vibe with your hiring process, you become a magnet for the right people.

With our 4X Culture Matrix Activation Guide™, you’ll learn exactly how to create a scalable, high-performing team by strengthening your employer brand and culture.

Why This Matters:

• Attract 3.5x More Talent: Companies with a strong employer brand get significantly more applications and higher-quality candidates.
• Reduce Turnover by 59%: Engaged employees stay longer, saving you time and money.
• Make Hiring Easier: With a cohesive employer brand, candidates will want to work for you before they even walk through the door.

What You’ll Learn:

1. The Employer Brand Breakdown:
   • What is it, and how does it impact recruiting, retention, and team performance?
   • Why 75% of job seekers research your company before applying—and how to make sure you stand out.
2. How to Define and Strengthen Your Brand:
   • Craft a mission, vision, and values that resonate with employees and applicants.
   • Align your company culture with both employee and customer branding to create a unified message.
3. The 4X Culture Matrix:
   • Understand where your company falls in the hiring quadrant: scalable success, short-term interest, or no results.
   • Learn how companies like Dutch Bros Coffee and industry leaders build an irresistible culture—no matter the job or industry.
4. Actionable Steps to Improve:
   • Internal research: Get honest feedback from employees to pinpoint gaps in your culture.
   • External research: Secret shop your competitors to uncover what makes them stand out.
   • Develop an Employee Value Proposition (EVP): Clearly define the benefits and perks of working for your company—and make sure they align with your brand.

What’s Inside the Activation Guide™:

• The Employer Brand Checklist: Step-by-step to assess, define, and develop your brand.
• Employee Survey Template: Discover how your team really feels about working for you.
• Metrics That Matter: Track quality hires, satisfaction scores, and retention to measure success.

Why It Works:

• Real-World Success: Companies with strong culture, like Buckets & Bows and City Turf, attract top talent without overspending on recruiting.
• Fewer Interviews, Better Results: Strong brands only need 6x the interviews per hire, while weak brands need 24x.
• Aligned Leadership: Learn how to get your team—from owners to managers—fully sold on your culture, so they become your greatest advocates.

Stop the cycle of bad hires and high churn. Build a team that stays, thrives, and grows with your business.

Download the 4X Culture Matrix Activation Guide™ today and make your employer brand your greatest recruiting tool.